Leading e-commerce product and launch strategy in close collaboration with design and engineering teams.

Ecommerce Product Strategy

Launch Planning & Execution

Cross-Functional Collaboration

Bridging Design & Development

Integration Strategy

Technical Feasibility Alignment

Scalable Ecommerce Experiences

Ecommerce Product Strategy Launch Planning & Execution Cross-Functional Collaboration Bridging Design & Development Integration Strategy Technical Feasibility Alignment Scalable Ecommerce Experiences

I work at the intersection of product, design, and engineering, helping teams navigate complex ecommerce builds with clarity.

My strength lies in connecting the dots. From client goals to technical execution, I bring context into every decision so teams can move forward with confidence.

Whether it’s defining integration strategies, aligning stakeholders, or guiding a launch from idea to reality, I focus on building systems that are thoughtful, scalable, and built to last.

How I Work

01 — Bring clarity to complexity
Translate business needs into clear, actionable plans across teams

02 — Bridge teams and systems
Align client, design, and engineering to move as one

03 — Think in systems, not pages
Ensure decisions scale across integrations, content, and future growth

04 — Execute with intention
Guide projects from planning through launch with structure and care

From Concept to Launch

  • Screenshot of hint bottled water website with bottles featuring fruit flavors, cherries, cherries, blackberries, and watermelon, against a blue background, with promotional text and a shop button.

    The Hint Project

  • Disney Minnie Mouse & Touchland set displayed on a computer screen, featuring a portable hand sanitizer with Minnie Mouse design and red polka-dot bow, surrounded by blue and white balloons.

    The Touchland Project

  • Screenshot of LaCroix's website featuring Pineapple Coconut sparkling water can on a yellow background, with navigation menu and LaCroix logo.

    The LaCroix Project

  • Screenshot of a financial website called Wayfinder displaying information about the 'Wayfinder Dynamic U.S. Interest Rate ETF' with a price of $101.73, a small upward market change, and a gray background with an hourglass icon.

    The Wayfinder Project

  • A row of colorful energy drinks with the slogan 'Energy that Rips' in bold black letters above them. The drinks feature vibrant designs in purple, pink, gray, red, black, blue, green, and orange.

    The Rip It Project

  • A smiling woman with shoulder-length brown hair and a man with glasses and dark hair enjoying coffee together if in a cozy indoor setting.

    The Naani's Project

Explore Launches

In Practice

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Technical + Platform Layer

  • Shopify Plus

  • ReCharge Subscriptions

  • ReBuy Smart Cart

  • Sanity CMS

  • SvelteKit

  • Magento Integrations

  • GA4 & GTM

  • Daasity Analytics

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Process + Execution

  • QA & Release Management

  • UAT Coordination

  • Content Operations

  • CMS Implementation

  • Technical Documentation

  • Dev Handoff & Enablement

  • Launch Readiness

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Compliance + Quality

  • WCAG AA Compliance

  • Accessibility Audits

  • ADA Implementation

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Strategy + Thinking Layer

  • Product Discovery

  • Technical Audits

  • Integration Planning

  • CRO Support

  • Data-Informed Decisions

  • Roadmapping & Phasing